The clean drinking water or potable water crisis continues to exist in India, despite an improvement in urban standard of living. This is owing to multiple factors – pollution, distribution challenges, old infrastructure, and so on. Overall, this leads to tap water, supplied across urban homes in India, requiring some serious purification before it can be consumed.
However, Indians are not just opting for at-home-purified drinking water, but packaged drinking water with added minerals. This is because they have come to realize the difference between regular water versus mineral water.
Difference Between Mineral Water and Tap Water
Tap water is meant to be drinking water with safe levels of TDS. Recommended safe levels for TDS in drinking water are around 150 PPM. However, there is no way to measure the level of TDS present in tap water. Further, there is no way to find out if this TDS contains minerals, which are essential for good health. In fact, they are best absorbed by the body when had in drinking water. Hence, when drinking water is devoid of minerals, it ends up having a significant impact on one’s health. It is one of the key reasons why Indians are buying mineral water online instead of purifying tap water at home.
Key Features of Packaged Drinking Water With Added Minerals
Packaged drinking water with added minerals contains as many as 21 essential minerals. These minerals, such as sodium, calcium, manganese, and zinc, play an important role in ensuring good physical and mental health. In fact, they also define our immune response, which is critical in current times. Hence, buying mineral water online almost amounts to investing in a preventive health product.
Moreover, unlike regular drinking water which may or may not have minerals present in it, buying mineral water online ensures it has adequate quantities of minerals. For instance, when you buy packaged mineral water from brands such as Bisleri, the levels are around 120 PPM to ensure you don’t end up consuming too less or too much of minerals in on a regular basis. This is because too much minerals in your drinking water can also lead to side effects.
Benefits of Buying Mineral Water Online
Now when it comes to buying mineral water, there are a host of reasons why truly health-conscious folks prefer to buy it online. First of all, it’s convenient and hence, ensures there are no gaps in consuming mineral water on a regular basis. You simply need to visit the packaged drinking water brand’s website and place your order to receive doorstep delivery within a few days. You don’t have to wait for the neighbourhood store to open up to go buy your stock. It also saves you the trouble of lugging heavy bottles and cans all the way home.
Also, a major benefit of buying mineral water online is that you get a wide choice in terms of sizes and variants; bottles and cans, and on-the-go sizes to family-friendly sizes. This also saves you the trouble of transferring water from the packaging into various other bottles or containers.
Secondly, chances of tampering or malpractices become almost negligible when you buy mineral water online. This is because the mineral water is directly transported from warehouses to your doorstep. This is a huge advantage when you consider how scarce drinking water is as a commodity in India, including urban India.
Lastly, when you opt to by mineral water online, you can make digital payments. This saves you the hassle of withdrawing and paying in cash, which would be the case otherwise.
The Final Word
Indians are choosing to buy mineral water online owing to a host of reasons. They are realizing that water isn’t just a life-giving source, but a source of great health. Hence, they are opting for packaged drinking water with added minerals despite its price tag as opposed to tap water. More importantly, they are becoming aware of the processes and systems that brands are investing in to ensure packaged mineral water offers maximum possible health benefits.
Further, they are opting to buy such mineral water online since they are increasing making their most important purchases online, especially since the onset of the pandemic. Ease of payment, flexibility in ordering, and enhanced safety and product authenticity are some of the key factors driving this trend.
Mineral water brands, too, are realizing this shift in preferences and offering doorstep delivery across multiple cities in India. In the next few years, we can expect this to become a mainstream trend not just across metros, but also in other cities and towns. This is because health is the most important focus area for most educated and well-settled families across India.
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